Sep 12, 2019
Episode 3 is about Mercedes Lyson, a sociologist who runs an online beauty blogging business called L’Amour et la Musique. Mercedes graduated from Brown University with a PhD in sociology and spent a few years working in research. Along the way, she began making beauty videos on YouTube. Her business has grown to include a thriving page on Patreon, a subscription-like service where people can support content creators by paying a monthly fee in exchange for various perks, such as additional content. Today, Mercedes runs L'Amour et la Musique while staying home full-time with her young son.
Mercedes’ story will touch on why she was drawn to sociology and some of her work in the field, how L’Amour allowed her to expand on her long-held interest in beauty, and how she has figured out where she wants to fit in within the online space. Mercedes also talks about influencing vs. journalism, as well as her interest in music and her work as a DJ, which is an extension of L’Amour et la Musique (loosely translated to Love & Beats).
Mentioned in this episode:
A few of Mercedes’ videos:
Follow Mercedes on Instagram @lamouretlamusique
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